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bUSHIRT

What: The Stiff Collar – an online shirt shop, visit www.thestiffcollar.com, Rs 899 for a shirt, free delivery within a week.
Why: The “somewhat snooty English shirts” – with longer tail, slim cut, barrel cuffs, split yoke and stiff collar - at this new e-shop will ensure you’re the fancy pants of the office. Run by Kabir Hingorani, whose family set up one of India’s first readymade shirt brands in the 50s, The Stiff Collar features about a dozen designs with quirky descriptions (the white poplin shirt is “sort of what Ralph Fiennes wore in The English Patient. Would go well with khakis and gin”) and a reasonable Rs 899 tag. Jeeves would approve.
When: You’re looking for Cuff Parade.

NOTE: Looking for something a little more casual? Check out our review of Quiksilver and Roxy!

pRETTY

What: Cinnamon Crocodile bath and beauty products, Sai Pooja building, 16th Road, Bandra (W), visit the website at http://cinnamoncrocodile.com, Rs 1,400 for beach massage oil.
Why: Have you ever seen a croc wearing a frock? Us neither, but the Cinnamon Crocodile mascot certainly seems to be prepping for a party, lounging in a bathtub overflowing with bubbles. If you’d like to meet her, she’s moving into a little Bandra storefront next week, bringing along fun products like cinnamon body scrubs and grapefruit-lime bath washes sourced from Bali and the Dead Sea, among other places. Later, alligator!
When: Store slated to open next week.

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What: CrossFitOM’s Zone Diet dabba service, call Jatin Mehta on 9820052846 to order, Rs 1,000 for breakfast, lunch and dinner (ouch!).
Why: Dheepesh Bhatt, the man behind uber-trendy CrossFitOM fitness regime, has taut us well. Now he wants to feed the city too. After working on a specially formulated Zone Diet (40:30:30 ratio of calories obtained daily from carbohydrates, proteins, and fats) menu, he has tied up with a hot kitchen that delivers breakfast , lunch and dinner. Expect fruit salad, muesli, tuna sandwich, tofu steak, delivered in vacuum sealed containers that can be re-heated. Call Jatin at the kitchen and mention Dheepesh to get the menu in your inbox.
When: You want to grain weight the right way.

bLING

What: Luxury Limo car service, call 8080850505/9820703711 or visit www.luxurylimo.in, start at Rs 2,000 for 2 hours.
Why: Because as much as you love your trusty Honda City, sometimes you need some special lovin’. Enter Luxury Limo with its fleet of drool-worthy honeys including BMW 5 Series, Mercedes E Class, Audis and even some vintage numbers (coming soon), which you can rent by the hour. These guys also provide body guards, make dinner reservations, secure spots on guest lists and help plan your events.
When: You wanna get rowdy in an Audi.

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What: Jewellery party at a Worli apartment, to RSVP call Shuchi Pandya on 9820191272 or email This e-mail address is being protected from spambots. You need JavaScript enabled to view it , start at Rs 500.
Why: Over the summer, Wharton student and Blue Banyan founder Shuchi Pandya has been working on a fun project that sells costume jewellery through house parties, the first of which is at her own apartment this evening. Expect interesting designs (twisted ropes, filigreed earrings, Turkey-inspired rings), bring your friends and gorge on snacks.
When: Bite the hand that beads, today, August 19 from 4 pm to 8 pm.