If T-shirts have visuals of iPods, CDs and headphones, does that make them an instant hit? We’re not going on record about that just yet.

Music Review

Fusic, a new men’s T-shirt label selling “music infused fashion” has a founder with an animation background and a design team obviously obsessed with melody. Contrary to what we expected, the products on their website bear no trace of the ubiquitous Bob Marley-John Lenon-type pop art prints. Refreshing! But that’s not to say we loved the clean graphics that incorporate music paraphernalia like speakers, pianos and mute buttons

The artwork, though original, isn’t creative or exciting enough to make you want to pick up a Fusic piece from Mumbai’s varied tee garden (there’s Ink Fruit, Blue Bus Tees, Pani Puri, Keylow). On a happier note, bpb did spot a couple of interesting pieces including a black shirt with guns, money and giant gold hip hop medallion; and a cobalt blue version with white stylised iPod print (available in small, medium and large sizes).

In the founder’s own words (that appear on the website), this range of T-shirts is from Fusic’s “Volume One”. Could we hope for a better produced label with Volume Two? We certainly hope so.

Getting there: Log on to www.fusic.co and email This e-mail address is being protected from spambots. You need JavaScript enabled to view it , also available at Loose Ends, Bandra, start at Rs 600.