What: The Stiff Collar – an online shirt shop, visit www.thestiffcollar.com, Rs 899 for a shirt, free delivery within a week

Why: The “somewhat snooty English shirts” – with longer tail, slim cut, barrel cuffs, split yoke and stiff collar - at this new e-shop will ensure you’re the fancy pants of the office. Run by Kabir Hingorani, whose family set up one of India’s first readymade shirt brands in the 50s, The Stiff Collar features about a dozen designs with quirky descriptions (the white poplin shirt is “sort of what Ralph Fiennes wore in The English Patient. Would go well with khakis and gin”) and a reasonable Rs 899 tag. Jeeves would approve.

When: You’re looking for Cuff Parade.