What: Fashion and flash sale site by Amazon, visit www.myhabit.com, membership free, discounts up to 60%.

Why: Many hours and salaries from the bpb office have been dedicated to My Habit since they started shipping internationally a couple of weeks ago (the site launched in May 2011). We love the slick design of this fashion website, which features deeply discounted merchandise by designers such as Vera Wang, Chloe, Nina Ricci, as well as super viewing features like mannequins and multiple angle shots. In our shopping cart now: Naeem Khan tulle butterfly dress, pink L.A.M.B booties and a leather and silver cuff by Ranjana Khan.

When: You want to be Ricci rich.