New Store: Adie
Tuesday, 07 August 2012 20:35


A Chic Waiting Room?

It’s 7 pm. He’s an hour late. You’re waiting at Dolcemente Italia, bored, hopelessly poking at a melting scoop of frozen yogurt. Scarf it down quickly and go out back, where a fun new fashion store will keep you suitably occupied. You can bill your blouse to him as a late fee.

A
tiny store- approximately the size of 15 Godrej almaris or 20 voluminous gowns- Adie (pronounced ay-dee, short for ‘a design is everything’), is right behind this sweet dessert shop. Here you’ll find classic dresses and tops in bright hues and vintage prints, suited for any kind of girlfriend you’d like to be this evening. Cosplay?

Adie started out as a home-grown label by Meghna Dukle, a former engineer and FIT, New York graduate, who used to retail at boutiques like Bliss and Sobo. A year and a half later, Meghna decided it was time to get her own space. “I wanted the store to be a stripped down, industrial New York kind of boutique with a neutral setup that would make my bright-coloured clothes really pop,” she explains.

Cat Powers

Walk around Adie and you’ll see little details against the roughly whitewashed walls. There are metal pipes on which the 30-odd clothes are hung neatly; an old wooden ladder where that colour block dress leans and stands out like a candy stick in a scoop of vanilla; a poster of French cats; a small dressing room shaped like a  big wooden cargo box; and a chair with a netted back.

The collection, although scant, is worth a browse, with classic cuts and minimalist styles that could be a fun addition to your wardrobe. We loved the sunny egg yellow peplum top with lace details on the collar and shoulders (Rs 2,300), an asymmetrical dress with black and white polka bodice and A-line red skirt (Rs 3,300), and colour block dress in orange, currant maroon and pink. Meghna can also do customised colours and fittings, which will take about a week’s time.

At the end of our browse, we noticed an old trunk stacked with lifestyle books, including one on legendary nightclub Studio 54 and a classic edition of Catcher In The Rye. Looks it won’t matter that your date is late, after all. Or that the scoop of yogurt is melting. There’s enough of Salinger to salivate over in this chic new 'waiting room'.

Getting there: Adie, shop no 8, Silver Croft, junction of 16th and 33rd Roads, Bandra (W), dresses are priced between Rs 2,000 and 4,500.


 

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Comments (1)
Wednesday, 08 August 2012 13:09
Eman Sayed
Please for such articles, provide more images about the products to get the attention of the reader and give a full view of what is expected to be found.

(P)Leisure Pad



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