What do you crave after your neighbourhood bar shuts? A Mars bar, Maggi and cigarettes. What does your bedroom suddenly decide it needs at 2 am? Mint and condoms. What is it that you must have after a graveyard work shift? Bourbon - the biscuits not the booze.
All this and more can be delivered to your home between 11 pm and 3 am courtesy Fly By Knight, a new midnight delivery service that is slated to launch this weekend, June 1. Initially, the service will operate only between Bandra and Andheri – if you live in South Mumbai, there’s a similar service titled Night Call – dropping off goods at your home in twenty minutes flat.
Catcher in the Rye
Fly by Knight is an idea that all of us have had after moving the party from a bar to someone’s home, while craving munchies, mixers and for those of us who’ve had too much to drink, sachets of Eno. But the person who finally executed it is Neha Jain, former Google Analytics and Double Click Consultant at Google India’s Media and Platform Solutions, where she worked for five and a half years.
Although it would be much more romantic for Fly By Knight to be one of those underground businesses that operates in the shadows, this one’s all legit, which means permissions are in place, goods are sold at MRP (plus a Rs 50 flat fee no matter how much you order) and alas, alcohol doesn’t make the menu. So remember to stock that cabinet at home you call a bar.
Other items on their delivery list, besides the ones mentioned above, include energy drinks, orange juice, aerated drinks, chips, sanitary napkins, chocolate, Digene and water. “While water may sound like a random delivery item, Bisleri delivery is particularly useful for those who live alone,” says Neha, who will soon be moving into an Andheri apartment. You can also suggest your own midnight cravings through the request form on the website, and it might make it to the menu. Here’s our list: JD Salinger's short stories, updated episodes of Game of Thrones, strips of Crocin.
Puffs and Pants
While Neha wanted to start with the Bandra to Andheri segment - partly prompted by friends who work late at production houses in these neighbourhoods – Fly By Knight will be expanding their delivery area sooner than later. If you’re thinking you don’t need this because there’s always Deepak Wines and Mini Punjab that keep their shutters up until late, you should also know that the cops have been cracking down on them lately. That’s where Fly By Knight will prove to be particularly useful.
About their promise to deliver in twenty minutes, we’ll only know once the service starts. But Neha assures us that she has delivery boys in every location between Bandra and Andheri (including the usually ignored East sides), so all should go smoothly. And if their adorable logo is anything to go by, it seems like the Knight will be there with your stash on the double. Even if it means rushing out of home without his pants on.
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