Darwin-win Situation

It's nice to see designers evolve and price tags regress. At Evolv, a spanking new multi-designer store at Phoenix Market City, super high-end designers collaborate on garments that are targeted to the youth and are therefore more affordable.

Along with usual fashion suspects - Manish Arora, Rohit Bal, Rajesh Pratap and Namrata Joshipura - Evolv also stocks fun brands like Melissa (love those Melissa heels!), Skullcandy, Suhanie Pittie and Play Clan. These creations are housed in a vibrant 850 sq. ft. space where walls are pasted with fun pencil and scissor graphics. Interestingly, the clothes are sorted by colour scheme rather than label, making it easier to browse. Somewhere over the rainbow we found a red Gaurav Gupta dress for Rs 6,000!

Still suspicious, haan? Need another way to look at the situation? Read it backwards and 'Evolv' turns into 'V love'. Did you notice?

Getting there: Evolv Luxury Concept Store, Phoenix Market City, Nagar Road, Rs 6,500 for a pair of Melissa heels.