What's Soft, Fruity and Poised for Battle?

The frozen yogurt war at Carter Road just got hotter. Or colder. Now strategically placed in between Yogurtbay and Cocoberry is frozen yogurt shop Fro-Yo’s second Bandra outpost (the first is at Waterfield Road), which opened yesterday.

Replacing half the space that was once Crepe Station (the other half will soon host a British denim brand), Fro Yo’s new brancg should have opened with cool additions and super introductory offers to gain a one up above the competition. But what we saw instead were two new staid flavours – hazelnut and a forest berry that tasted just like black currant - and a parlour still waiting to be populated. Here’s the ammo the other two yogurt stores have to protect their turf.

Yogurtbay

When they launched: Free yogurt was doled out to the first 100 customers. We qualified.

Ammo: A new mixed berry and white chocolate mousse flavour served up by two sweet boys who own the place. Another acai berry is on its way.

Cocoberry

When they launched: They had a bunch of special offers and discounts.

Ammo: A loyal following and a delicious berry blast.

Maybe no one will have to surrender their scoops after all. There's plenty of mouths to feed at Carter Road.

Getting there: Fro-Yo, Gagangiri building, off Carter Road, next to Global Village, Bandra (W).