So there’s this Wall, right, where you can get your carpenter, right after you speed dial your art dealer, to hang up your newest acquisition. Don’t have a dealer, painting or the cash? The Wall can help with all of these. The carpenter you’ll just have to source on your own. Remind us to hook you up with our trusty handy man Sharmaji later.

Launched this month by art collector Kapil Chopra, The Wall is a virtual art magazine (www.thewallartmag.com) that addresses connoisseurs and first time collectors, artists and gallerists in the same space, with user interface that’s pretty enough to stare at. Opt for the full screen view and The Wall pops up in a fun magazine format with pages you can flip though. Licking your fingers already?

Paint Ball

In time for the India Art Fair, the cover story gives a macro view of what to expect at the fourth edition of the festival, padded with lots of pretty pictures. There’s also a cool idiot’s guide to collecting art complete with a fistful of reasonably priced works to pick up (starting at Rs 25,000) and an unbiased pictorial guide on adding value to your collection. In addition to this, there’s a dreamy photo story from inside the folds of a Hyderabad wedding, Q & A with artist Jitish Kallat, reviews of Yoko Ono’s Delhi art exhibit (give this piece a chance?) and author Swapan Seth’s This Is All I Have To Give.

Overall, we think the magazine makes for delicious browsing but could definitely do with better written features (we even spotted a typo). Case in point is the press release-like Sakshi Gallery profile or The Leela (Mumbai) hotel feature that reads a little like a plug. We also wish they’d picked a newer, hipper Mumbai restaurant to profile than Ziya.

The e-zine is currently free of cost and we hope it stays that way or you’ll have to invest in a new monthly plan. Wall pay per view?

Getting there: Visit www.thewallartmag.com, email This e-mail address is being protected from spambots. You need JavaScript enabled to view it , free.