When a fitness regime makes you think of labour and assembly lines, drawing comparisons between well-oiled machines and your body, you know it’s going to be overtime and exploitation at the gym. Revision of the Factories Act?

This is Strength Factory, the newest fitness brand to hit Mumbai. Brought here by LA trainer Manoj Pathak, the Factory advocates a fitness program called Metabolic Hyperdrive Workout. This is designed to work on more than one body part at a time, and helps improve your metabolism, burn fat, lose excess pounds and tone your body. Not relying on gym equipment, Strength Factory lets you work with fun gear like ropes, balls and tyres.

Classes (twice a week, morning or evening) for the Metabolic Hyperdrive Workout start officially on November 5 at Chowpatty and Matunga, but you can book your spot now. They also offer personal and corporate training options, having recently trained employees at Puma and Dale Carnegie. You can also ask them about their free seminar, which will be announced soon, as well as trial sessions.

Different from CrossFit

The Metabolic Hyperdrive program is based on the principles of functional training, which uses everyday, familiar movements like lifting, cycling, running and makes sure you’re working a combination of muscles and sections at the same time, whether it’s stomach and leg muscles during modified push-ups, or arms and thigh muscles while doing tyre flips.

Intense? Yes, it’s the kind of workout where you work and sweat your way through the entire 45-minute session. “But it’s not like CrossFit, where the training is effective, but super grueling and more suited for those who need a high level of athletic training. Our program is comparatively lighter and great for people who want to be fit but don’t necessarily want to join the army.”

Looks like your petition for more humane work(out) conditions at the Factory has finally been passed.

Getting there: Strength Factory at Studio Balance in Krishna Kunj CHS, 29/30 KM Munshi Marg, Chowpatty and Don Bosco High School, 19, Nathalal Parekh Marg, opposite Khalsa College, King Circle, Matunga (East), call 9323609165, Rs 4,500 for one month (introductory offer).