Jujeps, Joomla, Joohoo, Jubilee are four wooden birds that have hung at the bpb office ever since we set up shop; Mumble, Jumble and Rumble Bees is what we named the first three members of our motley team; one of us Scouters is talking about starting a travel club (this month, it’ll happen this month) called Schnookums & Meat, after the cartoon; Puzzly, Shaggy, Tiger Lily, Devil's Spawn, Esmeralda are shorthand for some of our best friends (and one seriously annoying colleague).

At the bpb office, we love a good name. So when we saw the scarlet board for Mad Sam Tin Zin sticking out of a dusty lane in Shahpurjat, we went right in. Unfortunately, our excitement was doomed to deflation: this fashion store is bright-shiny-new and filled with light, but that’s where the good stuff ends.

Call Me Maybe

Run by four friends and NIFT graduates, Mad Sam Tin Zin opened earlier this month and stocks Indian and Western clothes as well as some accessories. A couple of the owners, who design the stock, formerly worked for Nikasha (who also has a store in the neighbourhood), and her influence is apparent in the cloyingly sweet pastel colours, Anarkali silhouettes, and done-to-death sequins.

Charmed by the friendly designers and still chuckling at the store’s moniker, we tried hard to find something we liked, combing through three racks of pink and orange and glitter, digging into piles of chandelier earrings laden with semi-precious stones and faux diamonds. At last, success: a short sleeved, powder blue blazer lined in cute bicycle print (we suggest you lose the blingy brooch before wearing) and a truly pretty off-white salwar kameez with cool summer print and embroidery that reminded us of sprinkles on a softee.

Shahpurjat might be the next up and coming thing, but most stores here are a mixed bag. Mad Sam Tin Zin sounds deliciously different, but unfortunately it fits right in with the crowd.

Getting there: 5k/2 ground floor, near Dada Jungi House, call 9586042667.