What: Sound Gecko – turn web articles into audio files, visit www.soundgecko.com, application free.

Why: All those online long reads you’ve had to neglect at work are having serious self-esteem issues. Now, you can send them to a happy place until it’s time to leave work: Sound Gecko, a cool site that turns your web article link into an audio file and emails it to you within minutes. It works on all devices – they have an iPhone app too – and can be listened to on your way home from the office. Close those weary eyes.

When: You want to achieve scale.