Posted by Kanika

My friend has a theory: the moment an idea is said out loud, even if it's uttered as a soft whisper in the daintiest ear, it's out there, floating in idea space, there for the snatching. At bpb, ideas are treated all kinds of ways. Sometimes they're received with applause and Friday afternoon margaritas at Indigo Deli; scribbled on paper and locked into a word vault; or then just crushed and thrown into a trash can. But there's a place between the back end and the bin, a space where ideas we can't use - because they're too impractical or insane - go to die.

Banished to this unfortunate land last week was The Matchmakers, a company that does cool made-to-order match boxes with images and words of your choice. The only problem? The minimum order you need to place is 14,000 match boxes! Now we figured you don't have that many friends, not even in cyberspace. We also figured that you won't invite 14,000 people to your bachelor / bachelorette party or cocktail, where a customised match box would actually be fun.

But at the off chance that you're a (so many) people person, you can call The Matchmakers on 67106666/67. Perfect matches!