Posted by Mansi
“What’s the story for tomorrow?” This question dominates, disciplines and more often than not decimates the editorial schedule at the bpb office, which we lay out with careful deliberation every Monday morning. While charting it, we factor in all the new places opening over the coming week; brainstorm for feature ideas; try and find a balance of food, shopping, events and services; make sure it’s not too “girly” or “pluggy” or “press release-y”. We debate and polish, adjust, reconstruct. Two exhausting hours later our schedule is neatly penned onto the glistening whiteboard, a thing of beauty we solemnly resolve to uphold.
And then a new cupcake store opens in Bandra (thanks for the tip off, Tripti Bhatia), we’re scurrying across town to get the scoop, and the entire plan comes crumbling down.
Because of the chaos and gruelling daily schedule we work on, it’s hard to pause and take a view of what’s really going on in the city. This new blog column, which we solemnly resolve (for real) to publish every Thursday, will attempt to overview our coverage of the week, and from it extrapolate micro-trends, currently hot neighbourhoods, directions the lifestyle industry is moving in and other data.
It will also be a place where we will float new ideas before implementing them, discuss workings of the bpb office, and most importantly, seek insights and advice from you.
Please chime in – we would much, much appreciate it.
Also, happy thanksgiving!