Posted by Kanika
Like a big, drooling happy dog with its head out the window. That’s how my friend describes me during a drive around the city. I sit there in the front seat, craning my neck out to look for new stores, interesting posters and signboards I haven’t seen before. Force of habit. Here are some of the interesting signs I spotted in the last week. Go fetch!
The Bite that was Better Than the Bark: A purple sign on a tree outside Lemon Grass in Bandra that says ‘Fete’ (see online version here). Turns out, the hospitality group that owns Lemon Grass and Pot Pourri started a catering service called Fete five months ago, which sends a band of cooks to prepare their trademark Tom Yum soup, chocolate mousse and even Indian dishes at your home. Call Stalin David on 9833595998 for more details.
The Sign I Growled At: It’s the best kind of sign to see on a rainy day: '75% off on books'. Okay, it was 'upto 75% off on books'. Still. This mammoth board I spotted on the window of Granth bookstore while on my way to review Juhu’s new RG’s cafe. I went in to find that the sale was over the previous day, but the sign was still up. Grrr. While I was there, I found Couch Notes (see image on our slide show), a therapy journal that I bought myself as a joke. It could be argued by some quite seriously, that I do in fact need it. I wonder what it means when you dream about killing your critics?
The Newest Board Member: A ‘Forever New’ board has gone up next to the GAS store at Linking Road, Santacruz, along with an ‘Opening Soon’ pasted on the glass door. We called the Phoenix Mills apparel store to find that this new outpost is slated to open next week.
The Old, Shiny Poster: This peeling poster (see image above) for Grime Riot Disco, Mumbai’s underground party has clearly been around for a long time. But I see it often while waiting for the valet to bring my car outside Bandra’s Yellow Tree Cafe, so I had to mention it. Judging from its Facebook group, Grime Riot Disco 5 is coming up soon.
Seen any interesting signboards around Mumbai? Leave a comment and we'll update this post with your suggestions.